Small Business Digital Financial Services Provider BlueVine Appoints Mira Srinivasan As CRO

Blue Vine, the financial services provider for small businesses, has appointed Mira Srinivasan as Chief Risk Officer.

In this role, Mira will need to build on the strong foundation of BlueVine’s Risk team and improve various policies, customer experience and risk models, as well as improve underwriting. It will report directly to Steve Allocca, COO at Blue Vine.

“The CRO will continue to play a critical role in BlueVine’s next phase of growth by uncovering new opportunities for innovation as well as automating and standardizing processes using new approaches to data, analytics and data. technology ‘ declared Eyal Lifshitz, CEO and co-founder of BlueVine.

Lifshitz added:

“We are delighted to welcome Mira to our leadership team and are grateful for the solid foundation that our former CRO, Ido Lustig, has built for us over the past seven years. “

Mira brings over 15 years of professional experience in the financial services industry. In her last role at Brex, she was responsible for leading the risk team which focused on credit, fraud and operational risk.

Mira generated ‘best-in-class’ credit performance during the COVID-19 pandemic, led credit conversations for inaugural securitization (rated A) and’ multiple warehouse lines, and enabled the launch and scaling up new products, including Brex Cash ”.

Mira also reportedly spent approximately 12 years at American Express in risk management leadership roles “encompassing the functions of commercial and commercial underwriting, data science, credit rating and liquidation risk.”

“Small businesses are the growth engine of our economy, and I look forward to serving them as the CRO at BlueVine,” said Mira Srinivasan, CRO at BlueVine.

She added:

“My goal is to continually improve our risk management capabilities while delivering exceptional customer experiences, leveraging data and analytics, and driving innovation across all products. “

Former CRO, Ido Lustig, will now take on a different role as Managing Director of BlueVine, International. In their two new roles, Mira and Ido “will continue to help BlueVine grow as it strives to be the best possible partner for small business owners,” the announcement revealed.

Srinivasan is notably the third leader to join BlueVine’s growing C-suite team this year. His appointment “follows the appointment of David Quinn, a former Silicon Valley Bank and Bank of the West executive as Chief Financial Officer of BlueVine.

Mira holds an MBA from the Symbiosis Center for the management and development of human resources. She “will be working from BlueVine’s head office in Redwood City, Calif.”

As previously stated, BlueVine offers SMEs quick and convenient access to financial services developed for them. BlueVine’s online platform “offers an intuitive and convenient solution designed to meet the banking and working capital needs of today’s business owners with a suite of products including BlueVine Business Checking, Payments and Line of Credit ”.

Based in Redwood City, Calif., BlueVine has “provided small and medium-sized businesses with access to over $ 9 billion in financing and is backed by leading private and institutional investors including Lightspeed Venture Partners, Menlo Ventures, 83North , Citi Ventures, ION Crossover Partners, SVB Capital, Nationwide Insurance and M12 (Microsoft’s Venture Arm). “

All lines of credit and term loan products are “issued by Celtic Bank, a Utah licensed industrial bank, member of the FDIC.” Banking services provided by Coastal Community Bank, FDIC member.

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