IRONMAN 70.3 World Championship Expected to Create US $ 15 Million Economic Impact

What may arguably be the most anticipated IRONMAN 70.3 World Championship in history, the flagship event of the IRONMAN 70.3 race returns this weekend after a COVID-19-induced hiatus.

A week full of festivities and side events leads to the Intermountain Healthcare IRONMAN 70.3 One-Day World Championship presented by the Utah Sports Commission, which takes place on Saturday, September 18, 2021.

The southwest community of St George, Utah, United States, is home to more than 3,000 athletes from more than 85 countries, regions and territories.

‘St. George and the surrounding area, including Hurricane, Washington City, Santa Clara, and Ivins, are ready to show off their beauty to a global audience by joining a shortlist of elite IRONMAN event communities to also host a World Championship race. world.

According to IRONMAN, feedback from athletes at the recent IRONMAN 70.3 World Championships indicates that participants are staying an average of more than six nights in the host city. It also shows that athletes are looking for upscale accommodation and a range of additional activities for themselves and their families before and after race day.

With athletes, family, friends, volunteers, partners and staff converging on St George and the Greater Sion region, organizers expect a total economic impact of US $ 15-20 million for the city. and the host region.

“We are delighted to be in St George and actively participate in improving the local economy as we return to World Championship racing,” said Diana Bertsch, Senior Vice President of World Championship Events for the IRONMAN group.

“The economic impact of the IRONMAN 70.3 World Championship goes well beyond the race week. Before and after the event, athletes and accompanied travelers will explore the amazing sites that make Grand Sion such an incredible place.

“Affectionately known as the Land of Endurance thanks to a multitude of events and natural training grounds offerings, athletes and their families will no doubt return for years to explore the breathtaking geological features of this region. large southwest community, national parks and local businesses. , and it is our privilege to show this gem to the world.

The community of St George has been a host for IRONMAN races since 2010. The landscapes of the area and the views of the surrounding red rock canyons have made the community an ideal destination for athletes for years.

The city’s pedestrianized downtown offers local food and shopping. The course itself begins at Sand Hollow Reservoir, a body of water on the edge of the orange sands of the desert in the outdoor adventure town of Hurricane.

The bike course passes through Snow Canyon State Park and the race crosses the Red Cliffs Desert Reserve.

“We live in a land of endurance,” said Kevin Lewis, director of the Greater Zion Convention & Tourism Office, “It is a place of rugged beauty with striking colors and scenic wonders like nowhere else in the world. world, but it’s the determination and optimism of the people who live here that make it a championship destination.

The women’s and men’s professional races of the 2021 Intermountain Healthcare IRONMAN 70.3 World Championship presented by the Utah Sports Commission will be streamed live on Facebook Watch via the IRONMAN Now channel (www.facebook.com/IRONMANnow), offering fans worldwide the ability to follow the action of the race.

www.ironman.com/im703-world-championship

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