Loyalsock Township, Pennsylvania – The Golden Strip will soon get a little nicer as a Crumbl cookie store moves into Loyal Plaza.
The cookie bakery will be located at the end of the small shopping center near the entrance to the plaza on E. Third Street in Loyalsock Township. The inauguration is scheduled for Friday, January 21. “It’s a good location, with Hobby Lobby here and Texas Roadhouse across the street,” said owner Adam Coughran.
Coughran, from Utah, said the Williamsport store would bring the total number to around 350 for Crumbl Cookie stores in the United States.
Foodies in north-central Pennsylvania are ready. A post last week about the new bakery on the 570 Food Lovers Facebook page has gone viral, with nearly 2,000 shares. Coughran read the comments and was surprised to see the hundreds of comments. “Some of these people said they wanted to drive from an hour or two.”
Coughran became addicted to cookies several years ago while still living in Utah. Coughran said he didn’t like sweets very much, but one night, as he and his wife went out to dinner, they spotted a Crumbl Cookies as they left the restaurant. They decided to give it a try. “And man, the ones I tasted, they were so good. I remember this one was like a waffle with butter on it.
Soon some of his friends got involved in working for Crumbl Cookies and eventually Coughran got into the business as well. Although the chain started in Logan, Utah in 2017, the franchise has grown rapidly.
The commercial formula is simple: each store has the same layout with an open kitchen concept. Customers can watch bakers prepare the standard chocolate chip or sugar cookies, along with a menu of four different specialty flavors per week.
The same recipes are used in the chain stores and the ingredients are fresh. In total, Crumbl Cookies offers 170 flavors, including favorites like Birthday Cake, Reese’s Cup, and Chocolate Oreo. “Each store seems to sell 1,000 cookies a day,” Coughran said. Crumbl Cookies is also starting to sell ice cream.
The brand is featured on social media platforms Instagram and Tik Tok, and the flavors of the week are announced on those platforms on Sunday evenings. “If you’ve watched their videos before, they make it look like you have to eat them now,” Coughran said.
Coughran, who recently moved to the Williamsport area, partnered with Greg Norton to manage the store. Norton was previously from the Williamsport area, Coughran said. The Williamsport store will also be catering. “Crumbl Cookies seems to be all the rage with weddings,” Coughran said.
Both trading partners are already looking to the future. In a few months, they plan to open a Crumbl Cookies on N. Atherton Street in State College. Coughran thinks the location near Penn State University is good. “We are delighted to serve the needs of the college,” said Coughran.
The Williamsport location will have a provisional opening on Thursday, January 20. Store hours will be 8 a.m. to 10 p.m. Monday through Thursday, 8 a.m. to 12 p.m. Friday and Saturday, and will be closed on Sunday.