How TikTok is negatively affecting small businesses in NJ

TikTok is full of trend setters and it seems like several have taken their influence too far.

Sure, TikTok has enabled many people around the world and New Jersey to live on nothing but the app, but it seems to have hurt those who don’t.

I think we all realized the negatives of other social media platforms, but now it’s starting to get serious. Pop-up parties are serious.

Just a few weeks ago, several small businesses were forced to shut down after the Long Branch Pier Village turned into a TikTok rally. The party resulted in several arrests and small businesses closed to avoid violence.

Pier Village is known for being upscale, scenic, and above all, safe. Parties make it otherwise. A police car was vandalized and there was little to no peace at the last party. That’s not to say that parties shouldn’t happen anymore, but there should never be a “party” where violence happens.

As you know, this incident was not the first of its kind, because last summer there were a few similar cases nearby. Many think kids are acting this way after being locked down in quarantine for the past few years, but that’s no excuse for the destructive behavior.



Even if people try to stop this from happening, they just can’t. People have the right to gather. Social networks have the right to exist. People have the right to travel freely and, unfortunately, they cannot be prevented from traveling to New Jersey with bad intentions. As I’ve noted a million times, there are bad things that happen in life that just can’t be avoided.

But I don’t think anyone ever anticipated exactly how much TikTok could influence our lives.

via @maygauthier on Unsplash

via @maygauthier on Unsplash

An Erin Vogt article on New Jersey 101.5 talked about pop-up parties and what Long Branch is trying to do to rule them. He said the city is even considering legal action against TikTok and Instagram, for allowing such unauthorized gatherings. to share so widely.

Long Branch considering legal action after pop-up parties (Townsquare Media)

Long Branch considering legal action after pop-up parties (Townsquare Media)

Of course, that would be a futile effort. As someone once wisely said, social media is like shaking a feather pillow in the wind. Just try to pick up all those feathers.

The plan now is that the parties, if they continue, will be followed and monitored to ensure that no one, and especially no small business or resident, is afraid to go about their daily lives.

Of course, TikTok is fun. It has certain advantages. But we cannot underestimate its reach and influence. And we can’t contain it anymore either. But businesses in Pier Village and other New Jersey towns that have been subjected to this chaos are worried the next time they will have to close and/or lose business because of pop’s TikTok “ads.” -up “parts”. ”

This definitely makes us wonder how children view and interpret each medium they are exposed to.

The views expressed in the above post are those of New Jersey 101.5 talk show host Judi Franco only.

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