Wienerschnitzel launches its first vegan hot dogs following strong demand

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The world’s largest hot dog chain, Wienerschnitzel, has launched its first-ever vegan hot dog.

The herbal option is available in select locations in ten US states. This includes Arizona, California, Colorado, Illinois, Louisiana, Nevada, New Mexico, Texas, Utah, and Washington.

Diners will find three vegan-friendly offerings, all of which feature Field Roast’s signature stadium dog.

Double-smoked vegan meat is made with brown rice, pea, and bean protein.

The Barbeque Veggie Dog is topped with onions, barbecue sauce and a wedge of pickle. A Chicago Veggie Dog comes with tomato, sport peppers, onions, relish, mustard, pickle spear, and celery salt.

And the Backyard is served with tomato, ketchup, mustard and a pickle spear. This option also comes with dairy-based cheese, so those wishing to avoid animal products should request it without cheese.

Growing demand

An ever-growing interest in plant-based foods spurred the launch, according to Doug Koegeboehn, Wienerschnitzel’s chief marketing officer.

“Vegetarian dogs are one of the most requested items on our social pages, but we wanted to make sure we were doing it right,” they said in a statement. “After years of research, testing and market testing, we’re confident we’ve found one that tastes amazing and our customers will love.”

The meat-centric chain first tested veggie hot dogs in areas like Los Angeles, El Paso and Bakersfield. The trial was a success, Koegeboehn said. “Vegetarians loved how delicious the flavors were and kept coming back for me. We hope that our new customers will be as satisfied with it as we are,” commented the marketing manager.

New menu options include Field Roast’s pea-based vegan meat. Credit: Vienna Schnitzel

“Plant-Based Momentan”

Dan Curtin is president of Greenleaf Foods, the parent company of Field Roast. He said working with the meat giant was “an honor”.

“Few foods ignite passion quite like hot dogs, and we’re proud to satisfy that American hot dog craving for plant-based consumers nationwide…It’s an honor to be here.” associate with such a popular and iconic chain of restaurants where hot dogs are not just an option, they are central to the menu,” commented Curtin.

Animal welfare charities, such as World Animal Protection, applauded the collaboration.

Maha Bazzi, agricultural campaign manager for the organization, said in a statement sent to Plant Based News“We are excited to see the growing plant momentum in the US food industry. More plant-based options on menus nationwide are encouraging consumers to eat less meat and save animal lives.

“We believe that reducing meat consumption can help end cruel factory farming.”

This article was originally published on January 14, 2022. It was updated on January 17, 2022 to correct information on the number of locations stocking new products. The original figure was provided in a press release, but PBN has since learned that it was incorrect.

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