Barbecue brand Weber apologizes for poorly timed recipe emailed to customers around the world hours after US singer Meat Loaf died
- On Friday, Weber BBQ sent subscribers around the world a meatloaf recipe
- Musician Marvin Lee Aday, aka Meat Loaf, 74, died of Covid on Thursday
- The famous grill brand has apologized for the recipe “at the wrong time”
Famous barbecue brand Weber has apologized after sending customers a meatloaf recipe just hours after musician Meat Loaf died.
The poorly timed recipe was emailed to recipients around the world as part of the company’s weekly Friday newsletter.
But unbeknownst to the grilling giant, Mr. Marvin Lee Aday, 74, died Thursday evening in Nashville, Tennessee, after falling seriously ill with Covid-19.
“In today’s email, we highlighted a recipe for grilled meatloaf. At the time we shared this recipe with you, we were unaware of the singer’s unfortunate passing and American actor Mr. Marvin Lee Aday, also known as Meat Loaf,’ Weber wrote to followers on Friday.
“We want to express our deepest apologies for this oversight and for any offense this email may have caused.
Mr Marvin Lee Aday (pictured), 74, also known as Meat Loaf, died on Thursday evening after falling ill with Covid-19
On Friday morning, a popular barbecue brand posted a meatloaf recipe to its followers without being aware of the celebrity’s death
“We send our condolences to Mr. Aday’s family and fans. Thank you for your understanding.’
Fans of the American manufacturer, which supplies grills to more than 60 countries around the world, including Australia, France and China, flocked to Twitter to share photos of the apology.
But the gaffe amused food lovers, with many saying anyone offended by the accidental oversight was extremely sensitive.
“Sorry, but this is the biggest spam email I have ever seen,” one wrote.
“Trying not to laugh,” added another.
‘Come on people, it’s funny. Unintentional, but I’d like to think Meatloaf would have laughed,’ wrote a third.
“I kinda feel like Meat Loaf would appreciate the delicious irony of Weber’s inadvertently grilled meatloaf post,” wrote a fourth.
“Obviously it was the most unintended of mistakes and anyone rightfully offended by it has to grow up and face the dark humor of our mortality.”
Six hours later, the company issued an email apology to its subscribers for the poorly timed BBQ meatloaf recipe (pictured)
The company offered its condolences to the rock singer’s friends and fans
Others said the blunder highlighted problems associated with auto-scheduled emails.
“I giggle thinking about the poor Weber PR team having to have emergency meetings because Meatloaf is dead,” one wrote.
The rock singer’s death on Thursday was announced at 6 p.m. the next day via his verified Facebook page.
“Our hearts are broken to announce that the incomparable Meat Loaf passed away tonight with his wife Deborah by his side,” the statement read.
“We know how much he meant to so many of you and we truly appreciate all the love and support we are going through this time of grief at losing such an inspiring artist and a beautiful man.
“We appreciate your understanding of our need for privacy at this time.
‘From his heart to your souls… never stop swinging!’
Meat Loaf’s family and representatives have so far not confirmed his cause of death or his vaccination status, but TMZ cited sources as saying he was “severely ill with Covid” when he died.