SALT LAKE CITY (ABC4) — As K-pop, K-dramas and K-movies increasingly impact American culture, the owners of Korean barbecue restaurant ‘Cupbop’ say, “It’s it’s K-food time!
Cupbop will soon get some well-deserved attention nationwide by making an appearance on ABC’s Shark Tank.
Cupbop owners Dok Kwon and Jung Song call it “Korean BBQ in a cup,” and it’s making waves with locations in 6 different states and 20 locations in Utah alone.
The fast-paced restaurant has over 100 locations in Indonesia.
Owners not only cite their product as the reason for their success, but also a fun, crazy, and loud culture.
Song started Cupbop as a food truck in 2013 and firmly believed that Korean cuisine had all the ingredients it needed to please the world. He started the truck with “two friends, four entrees, and a variety of special spicy #1 sweet to #10 hot sauces.”
The Cupbop website states, “The most popular is #7.5 – Spicy Korean. Why the half number? Because Jung likes to be a player. He’ll give you a #6.35 too.
Kwon, a successful restaurateur and friend of Song, helped open the first storefront and get the ball rolling to make Cupbop an international hit.
When Cupbop started, the founders “had trouble explaining the menu because they didn’t speak much English”. The Cupbop site says they would rather say “SHHH… JUST EAT!” This is how the first slogan was born.
Kwon was also reportedly known to have danced in front of the Cupbop Truck at the start, before it was a smash hit, in an effort to attract more customers and spread joy – which matches their current values as a “food artists”.
“We want Cupbop to be your connection with a fun, friendly food fix, every time,” they say.
Their first appearance on Shark Tank Monday at 8 p.m. on ABC.