Park City Pulse: an inspiring year ends


We and all of our partners would like to thank you for a fantastic year and wish you the happiest of holidays. It’s wonderful to have a snowy December after a late start to the season. When Santa Claus stepped onto the Town Lift at Park City Mountain Resort on Saturday, it was as if the vacation and ski season had truly arrived.

Jennifer Wesselhoff, President and CEO of the Park City Chamber / Office.
Courtesy photo

I am happy to report that our winter economy looks strong. Advance bookings for accommodation increased by double digits from December to February compared to last year, and (fingers crossed) the labor shortage appears to have eased somewhat in our hotels and resorts, as nearly 1,200 international workers have joined our workforce this season.

The onset of ski season comes as we complete the first phase of Park City’s Destination Stewardship Plan, a strategy to smoothly integrate our visitors, economy, quality of life and the environment. Right now, we’d like to hear from you on tourism and lifestyle topics at visitparkcity.com/survey. It only takes a few minutes to voice your opinions, and they will be a crucial part of the first iterations of the plan in early 2022. Hope you participate. The survey will be online soon at visitparkcity.com/survey.



Our next milestone is at the end of January when we publish the results of the Park City assessment by the Global Sustainable Tourism Council. Since the summer, researchers have been actively evaluating us on more than three dozen international sustainability measures. Their findings will spark a heated conversation about the good, the bad and the ugly as we move towards a plan for a well-balanced Park City that will thrive for generations to come.

You may have noticed that we have broadened our vision for community engagement this year. For example, the chamber / office board took a position on voting measures expressing support for Park City County and School District obligations in October. We believe residents should know where we stand on issues like these. The climate too. In August, the board of directors approved the Utah Climate and Clean Air Pact, joining more than 150 signatories from across the state. While we are unlikely to endorse individual candidates in local elections, I was proud that we co-hosted candidate forums with The Park Record and KPCW this fall.



Park City Pulse is another way to keep sharing more with you. I appreciate the opportunity to speak with you directly in this space, and I’m always open to your thoughts and questions at [email protected].

As I got down to earth as the new CEO last year, I encountered story after story of how businesses have supported each other creatively and compassionately during COVID shutdowns in 2020. These small business owners companies inspired our article “Small Town Stories”. in The Park Record every weekend, introducing you to the people behind Park City storefronts. From small batch chocolatiers to gym boutique owners and even a hometown distiller, we help you get to know the amazing people who run our small businesses, give back to Park City and help us thrive.

So, as we wind down 2021, we look forward to continuing to work together on climate, lifestyle, economy, environment and related issues, while keeping you in touch with the amazing people and families. that make up our business community. It has been a fantastic and inspiring year – and we can’t wait to be in 2022!

Park City Pulse is a biweekly article by Jennifer Wesselhoff, President and CEO of the Park City Chamber / Bureau.

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