Agreement of 8 units signed with Batteries Plus

Local entrepreneur to open four new sites and reopen 4 other sites in Atlanta, Athens

Posted: October 12, 2021 at 11:15 a.m. EDT|Update: 21 hours ago

ATLANTA, 12 October 2021 / PRNewswire / – Batteries Plus, the country’s largest and fastest growing battery, bulb, keychain and repair franchise, announced the signing of an eight-unit contract in the Atlanta Region. The deal consists of four brand new locations and four resale locations, in and around Atlanta and Athens.

(PRNewsfoto / Batteries Plus)

Behind the purchase is Equicorp Partners, LLC, a Atlantadeveloper of multi-unit franchises and investment and private consultancy firm. The Partnership boasts thirty years of experience in the management space for start-ups and traditional brands, including Arby’s, City Barbeque and Café Rio. Equicorp Partners, LLC has been impressed with Batteries Plus’ proven track record of success as well as the amount of support and vision from franchisors for their retailers.

“With our new Batteries Plus locations, we look forward to sharing our growth and success with the Atlanta-communities of the region that we will serve ”, says Greg Belatti, partner at Equicorp Partners, LLC. “We are locally based and are really invested in providing the best products to our neighbors. Batteries Plus will be a welcome addition to many small towns in Georgia that we know and love. “

Of the eight locations, three resale locations are currently open to the public in Buckhead, Cobb Parkway and Marietta. Two new sites will open in early 2022 in Dunwoody and Suwanee and two more will be located in Covington and Cartersville in the fall of next year.

“Batteries Plus continues to expand its presence not only in metropolitan areas, but also in small towns across the United States,” says Joe malmuth, Vice President of Franchise Development and Relations for Batteries Plus. “Our locations deliver essential products and services to areas that need them most. Staying connected to your work and loved ones can be difficult these days. With our new locations in small towns, we’re answering the call for be available to anyone who needs it. “

This announcement comes after another signing of eight units Raleigh, North Carolina in June and an agreement for ten housing units for Nevada and Utah – the biggest deal in franchise history. After Batteries Plus was seen as a core business in 2020, the urgency and need for the brand has grown steadily to provide customers with the tools they need to stay safe and connected. To date, 67 new agreements have been signed this year and 14 new store openings; on track for 26 new store openings by the end of 2021.

To learn more about Batteries Plus, including information on the franchise opportunity or virtually visit a store, visit

Batteries Plus, founded in 1988 and based in Hartland, Wisconsin, is a leading omnichannel retailer of batteries, specialty light bulbs and phone repair services for direct-to-consumer and commercial channels. The retailer also offers key programming, replacement and cutting services. Through a nationwide store network, the company delivers a differentiated value proposition with unmatched product selection, stock availability and customer service. Batteries Plus belongs to Freeman spogli, a private equity firm based in Los Angeles and New York City. To learn more about one of the best Forbes® franchises to buy in America, visit

Media contact: Julianne Stevenson, Fishman PR, [email protected] or 224-558-2510

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SOURCE Batteries Plus

The above press release has been provided courtesy of PRNewswire. The views, opinions and statements contained in the press release are not endorsed by Gray Media Group and do not necessarily state or reflect those of Gray Media Group, Inc.

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